While in college, Padukone pursued a career in modeling. She was spotted in a ramp competition in NLS, Bangalore.[citation needed] Over the years, she has modeled for such Indian brand names as Liril, Dabur Lal powder, Close-Up toothpaste and Limca, and has been "brand ambassador" for the Jewels of India retail jewelry show. The cosmetics company Maybelline made her its international spokesperson.
